Saturday, September 01, 2007

Axe and Sloggi

These two companies really understand the meaning of cross media. I'm fascinated by the results of Sloggi. Sloggi is searching for the best butt of the world, and has started a community where people upload a picture of their own butt. They even got a videoclip where they promote people to upload their behind.
Axe has also a great campaign where they made a short movie.

you should have a look at their websites.

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