A Million years ago.

I have thought a lot lately what to do with fulltimechris, It hasn't been full time lately and still I only want to post stuff which makes sense. However I did feel that I needed to share some things with you ever since I went sabbatical in January.

So how did my last 6 months go?

As you might know, I have been studying in Madrid at the Universidad Europea de Madrid. An university on which I did a lot of experience in the filming and advertising industry. I have mastered loads of effects in Final Cut Pro and learned a lot about managing a film production.

I have embedded my two best video's below this post.

Next to the studying I also gained a lot work experience at Orange Aria. I work for this company for over 1,5 years now and I still could do video production, social media intergration and blog building while I was in another country. This has been a great opportunity, and a good basic income to manage my social life in Madrid.

I have seen a lot of things in Madrid. Just like the last time I have been there (July, August '08) they just use social media in a different way than people use it in The Netherlands. Some sites like the Dutch Hyves and the Spanish Tuenti can be seen as a similar website. However the " little" differences in the websites make a big difference in the use of the 2.0 app.

Tuenti for example doesn't make it possible to "spy" on profiles with which you haven't connected. Hyves however is the biggest James Bond application in The Netherlands. A lot of people don't know how to switch on the " private profile" modus and hyves has become a symbol of your image. What photo's do I upload? Which " scraps" do I leave on my profile page. Do I say that I'm in a relationship? etc. etc.

The filter which other social networks have can be seen as a safe thing. Especially if you think that somebody with pedofile beards can see your daughters Hyves profile page. But doesn't it make social networking extremely fun as a teenager? At least I find it fantastic to see how my classmates of high school are doing and that I'm able to see with who they are connected etc.

Enough about this social networking, I can go on forever. I have ideas about producing a documentary from January 2010. I will update you guys on this blog about my progress on that. See this post as my return on the blogosphere. Although I have been doing a lot of videoblogging ;) " In Dutch "

Here are the video's I have been talking about.

My selfportrait

Videoclip - Do it Again

Woke up, checked my stuff y voy en Madrid!

Woke up, checked my stuff y vamos!

Arrived in Madrid this afternoon after a good flight with KLM. And now I'm enjoying this fantastic temperature.

First thing I did is installed all my electronics so I could be in touch with you guys. After that, I went for a stroll in the city.

Grotere kaart weergeven

I already made some pictures and bung them up on the my flickr account.

Tomorrow will be my first day where I will be meeting Jaime from Agora News. He said he had some work for me, so I'm having dinner with him. Also I'll be interviewing my first victims which I will ask all about Madrid!

Do you guys have a suggestion about who you would like to see interviewed? Please contact me and I'll see what I can do.

Noticed by chris:

Did you know:

"that in Madrid everybody smokes? I'm surprised to see how many people smoke over here."

"Madrid is a green city! Not only are there fabulous parks, but I saw some commercials which encourage people to save water and energy."

"Madrid has a very interactive show on TVE called Canta! , they use the ps3 singstar to find there Idol. The score of the ps3, the judge and the audiance decide who will be the next Idol. Funny to see that Spanish television is using Gaming to make a very modern Tv Show. "

Games of Amsterdam ( Amsterdamse Stadsspelen)

I just finished my first deliverable for Orange Aria. I visited Ymere, one of the big sponsors of the city games.

The Amsterdam city games is a competitive event in which different parts of Amsterdam battle in the categories: Soccer, Quiz, Cooking, Dancing and music. Ymere started an internal promotion campaign to motivate the employees to sign up for the games. I was there and filmed the happening. Have a look, ( the film is in Dutch, Sorry guys! )

They just don't get it

"Yo Yo! everybody! respect the police 4 life!" Pfff they just don't get it. The regional police of Amsterdam wants to have more coloured people in their corps.

How do they reach this group of people? The answer is rap.
The police of Amsterdam is organising a rap battle where rap talents can show their qualities. It's like the Idols for rap. But the lyrics aren't the same as the ones of big stars like 50 Cent or The Game, the lyrics are about Respect to the police. The people who call themselves "The Blue squad" are no local heroes. The blue squad only contains people who think they can rap. They are just a bunch of rappers from Amsterdam Bijlmer who told the police that they are really cool! Their not. They made this stupid song in which they rap about how the police needs Respect. And if they want to convince people to join the corps of Amsterdam, this is the way how not to do it.

If you think approaching your target group with a urban tone of voice is cool. Your wrong. You just look silly. Unless you add local heroes in your campaign. In this campaign they didn't. The police tried to promote their urban rap battle by giving away thousands of copies of Cd's, which contains nothing but the worst rap about Respect. I also got a copy at the Amstelstation and I just wondered what crap it was. 100 meters further I knew some people thought the same. I saw hundreds of Cd's in the trash. And everybody in the Netherlands pays tax for this. If some company financed it, I could laugh about it. Now I can just cry about it.

If the police really want to add some coloured people to the corps of Amsterdam. Don't come up with a stupid rap battle about respect to the police. Just say you want coloured people in the corps. Don't make the target group feel stupid by thinking every young person likes urban rap.